Telkom Kenya, the leading integrated telecommunications service provider today launched the Orange Double Play service in a bid to deliver faster broadband connectivity to the city’s residents. The launch—held at the Muthaiga mini market in the presence of the Muthaiga Residents Association—also involved the revamping of the company’s landline service which has been severely hit by cable vandalism in the recent past.
The launch, a major milestone in the company’s growth strategy, is aimed at strengthening its market leadership in the data segment in tandem with its corporate ambition.
Telkom Kenya CEO Mickael Ghossein said for the first time in the history of Kenya’s telecommunications industry, customers will now be able to access true broadband direct from their landline handsets in addition to voice calling.
“By integrating our copper and fibre infrastructure, our new bouquet of Orange Double Play offers that we are unveiling today, are undoubtedly set to exceed the voice and data communication expectations of our customers”, said Ghossein.
It is noteworthy that the Orange Double Play service comes hot on the heels of the highly successful Internet Everywhere 3G+ Internet service which is already popular in the market.
“With speeds of up to 8MB per second, we now have a network easily scalable to transmit video signals, just like it happens in developed countries. We are already in talks with partners to see Orange introduce Triple play services in the near future.
Orange clients will access the Double Play service through fibre optic cable, with the last mile to their homes and offices offered through copper. The service will be offered in four competitive bundles with the cheapest one going for Sh 2,999 ($37.5).
If Orange finally upgrades its service to Triple Play, it will join the Wananchi Group which launched its Triple Play service in 2009, comprising Internet, cable TV and VoiP.
