Social networking and Video apps are used
heavily during major events such as sports matches and concert and mobile
traffic in stadiums is usually high. To offer the most seamless experience for
mobile device users at stadiums, Ericsson has launched a stadium-optimized
Wi-Fi solution which addresses user density and interference challenges to
deliver high-performance coverage for mobile video and data apps.
The new Ericsson product is a
stadium-optimized Wi-Fi solution which consists of two products - the AP 5114
stadium-optimized Wi-Fi access point and the WIC 8000 Wi-Fi controller – which
together create a Wi-Fi network that is integrated with the mobile network.
The product is in response to the fact
that even though attending a sports match, concert or other event in a full
stadium is a great experience that many people instantly want to share with
friends and family, by – for example – uploading videos and photos to social
networking sites, interacting via Facebook, Twitter or SMS during such events
can sometimes be challenging due to the sudden increase in network traffic.
In its Traffic and Market Data report,
Ericsson forecasts that mobile data traffic will increase 10-fold between 2011
and 2016, mainly driven by video. This predicted growth, combined with the
popularity and ubiquity of Wi-Fi on mobile devices, has created a trend toward
operators deploying their own Wi-Fi networks. Given that social networking and
video apps are used particularly heavily during major events, mobile traffic in
stadiums is especially high.
The result is that, from the operators’
perspective, stadiums are like very dense metropolitan “villages” that require
a wide range of wireless solutions – such as small cells, distributed antenna
systems (DAS) and Wi-Fi as a complement to the existing macro network – to
address all of the coverage and capacity requirements.
“This Wi-Fi solution – which represents
our first Wi-Fi product launch since our acquisition of BelAir Networks in
April this year – enables stadium owners and managers to provide fans with the
same options that they have when watching events at home, including instant
replays and multi-view content feeds. Our solution meets all of the
requirements that operators have for comprehensive, coordinated and integrated
wireless coverage in stadiums,” said Dave Park, Ericsson’s head of Wi-Fi
product line.
Delivering additional radio network
capacity and coverage through the deployment of small cells as part of a
heterogeneous network is central to most mobile operators’ mobile broadband
strategies, and Wi-Fi is a key element. With Wi-Fi fully integrated into
mobile access and core networks, users will enjoy seamless access to
high-performance mobile broadband, whether they are connected over 3GPP or Wi-Fi,
and operators will be able to choose connectivity to optimize the user
experience.
The Global Market Forecast report released by
Strategy Analytics in February 2012 states that by 2015, annual sales of Wi-Fi
enabled mobile devices, including smartphones and tablets will reach 1.7
billion units. Meanwhile, Ericsson’s Traffic and Market report predicts
that mobile data traffic will grow with a Compound Annual Growth Rate of around
60 percent (2011-2017), driven mainly by video.